Confectionery on Wheels
I developed the visual identity for Confectionery on Wheels, crafting a custom logo, playful colour palette, and balanced typography to create a cohesive, memorable brand. The mobile sweets embodies fun, spontaneity, and celebration, turning everyday moments into sweet, memorable experiences through candy-filled events, whimsical visuals, and eye-catching digital content.
Client
Confectionery on Wheels
Service Provided
Visual Identity, Digital Design
The Goal:
The goal of this project was to establish a cohesive visual identity for Confectionery on Wheels, beginning with a complete logo revamp and extending into marketing collateral and social media designs. The previous design lacked depth and character, so the objective was to create a more dynamic, detailed, and engaging visual identity that would capture attention and communicate the joy of sweet indulgence. The objective was to craft a brand presence that felt playful yet professional, while ensuring consistency across digital and print applications.
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The Challenge:
The biggest challenge was striking the right balance between fun and professionalism. The brand needed to feel whimsical enough to capture the joy of sweets on wheels, but also polished enough to be trusted in a competitive marketplace. Translating that playful energy into a full visual identity—spanning logo, marketing collateral, and social content meant carefully blending bold illustration with a system of clean, consistent design elements that could scale across every touchpoint.
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The Result
The rebrand turned Confectionery on Wheels into more than just a logo, it became a visual story that customers could instantly connect with. By blending illustration, bold typography, and playful detail, the identity feels like an invitation to experience the brand, not just recognize it. The result wasn’t only stronger visuals, but a personality driven system that makes every cart, flyer, or post feel like a rolling celebration of sweetness.
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