The primary challenge in creating the Netra Côte brand was developing a visual identity that authentically communicated European old-money luxury without failing into cliches or appearing inauthentic to the discerning target audience who can immediately spot imitations. Additionally, integrating subtle tennis motifs that felt sophisticated rather than literal required numerous iterations, particularly when translating the elegant typography and refined colour palette to physical products with curved surfaces, such as the water bottle where maintaining the sophisticated appearance of the script text and logo required careful consideration of distortion and legibility. The embossed membership card presented another significant challenge, as creating a convincing three-dimensional effect that preserved the delicate serifs and flowing script while still appearing luxurious demanded precise technical execution that balanced visual impact with practical production requirements.