Lunara
Lunara is a women-focused fitness and lifestyle brand that empowers its community through strength, confidence, and inclusivity. As the graphic designer, I developed the brand identity system including: logo applications, typography, colour palette, and campaign visuals and created cohesive marketing materials that communicate Lunara’s empowering message with a clean, contemporary aesthetic.
Client
Lunara
Service Provided
Brand Identity, Digital Design
The Goal:
Lunara was built to challenge the traditional, hyper-intense image of fitness and instead celebrate balance, joy, and individuality. The goal was to create a brand that feels approachable yet aspirational, where wellness is about self-care, not just performance. I designed a soft, modern identity with calming colours, fluid typography, and thoughtful visuals that reflect this refreshing perspective on fitness.
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The Challenge:
The biggest challenge in creating Lunara’s brand identity was developing its 3D logo, my first time working with 3D design. I had to experiment with new tools and techniques to achieve a logo that felt polished, dimensional, and aligned with Lunara’s modern, empowering aesthetic. Overcoming this challenge allowed me to expand my skill set and deliver a unique, standout visual center piece for the brand.
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The Result
The result was a brand that feels less like a gym label and more like a movement. Lunara’s identity invites women to treat fitness as a form of art and self-discovery, using soft visuals and empowering messaging to transform workouts from a routine into a ritual. It stands out by making strength feel elegant, approachable, and deeply personal, something women are proud to embody both inside and outside the studio.
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