Makeup Pabi
I collaborated with Makeup Pabi to build a cohesive visual identity spanning website design, marketing collateral, and promotional materials. The identity reflects the brand’s mission to inspire confidence and celebrate beauty, creating a consistent and recognizable presence across platforms.
Client
Makeup Pabi
Service Provided
Visual Identity, Digital & Print Design
The Goal:
The objective of crafting social media content for Makeup Pabi was to extend the brand’s refined visual identity into the digital sphere, ensuring a cohesive and elegant presence across platforms. The content was designed to engage audiences thoughtfully, reinforce brand values, and elevate Makeup Pabi’s position as a sophisticated and aspirational beauty authority.
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The Challenge:
A central challenge in this project was designing the Makeup Pabi website, as it was my first experience creating a full web presence. I had to translate a sophisticated visual identity into an interactive, user-friendly layout while balancing aesthetics, functionality, and brand consistency. Navigating this learning curve required experimenting with web layouts, responsive design, and digital user experience, ultimately resulting in a polished site that reflected the brand’s elegance and empowered users to engage seamlessly with its content.
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The Result
Through this project, Makeup Pabi’s brand identity became more than just visuals—it evolved into a story told across every platform. From the website to social media, each design choice worked in harmony to amplify the brand’s personality, creating an immersive experience that feels intentional, aspirational, and unmistakably recognizable.
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